10 Reasons Why Your Local Business Needs SEO

Search engine optimization for small businesses is crucial to their long-term success. 

Every Business Need SEO

Search Engine Optimization popularly referred to as SEO is the best organic (i.e free) option to increase the chances of prospective customers finding your business’s website via Google (especially here in Nigeria), Bing, and other major search engines.

Say a potential customer is researching online using any of the search engines to find what they need, SEO; especially if properly executed will ensure that you appear in their search results.

What is the Importance of SEO

People finding your business online via a search engine (google) equate to free web traffic. This is generally referred to as organic traffic. Sometimes getting your business’s website to show up on the first page of any search engine takes quite a lot of dedicated time optimizing your website.

In addition, every business niche has several competitors and most have been doing SEO for years and have earned the respect of Google and you are not going to trump them right away.

Hence, SEO is imperative because it is the most cost-effective manner of attracting new businesses.

The following will enlighten you on why it is ideal and helpful to use SEO for your small business.

SEO Helps Position Local Businesses Online

Through the help of search engines like google and yahoo, about 80% of consumers look for services and products online.

If your business does not have a strong online presence, you are basically denying yourself the opportunity of being located by the billions of daily internet users. Simply being on the internet isn't sufficient. We see it all the time.

Businesses create their first website and take the back seat waiting for the leads to come in. That never works! This is because approximately 90% of the consumers searching for products or services online do NOT go beyond the very first page of the search results. Implying that just having a website won’t cut it!

SEO is essential for allowing your website to be found. In conjunction with additional online marketing strategies and tools (i.e. blogging and social media), SEO is a very powerful tool for the improvement of your website rankings, brand awareness, and future success of your business.

SEO Helps Capture New Clientele

One of the major reasons for creating a website is to increase and diversify your customer base.

Are you aware that businesses grow twice as fast with a website and the right online marketing strategies?

Implementing proper search engine marketing tactics can increase your website’s rankings which translate into more customers, leads and sales via targeted online visits.

SEO Is Cost-Effective

SEO is a great return on your investment. This is because it is one of the most cost-effective and cheap tools every small business can incorporate into their online marketing presence.

Apart from being simply affordable; SEO is customizable for the respective budget and needs of your business. Also, it continually delivers effective results if done the right way with consistent action.

The dividends paid out from this investment are paid out in the long run. This is accomplished due to the local SEO company targeting their efforts towards your intended/desired audience.

SEO can be viewed as a measure of your company’s productivity level. Each dollar that is attributed to SEO can be evaluated via its generated return.

The dividends paid out from this investment are paid out in the long run. This is accomplished due to the local SEO company targeting their efforts towards your intended/desired audience.

SEO can be considered as a measure of your business’ productivity level. Each kobo that is attributed to SEO can be evaluated through its generated return.

Better Rankings Help Build Brand Awareness

Brand awareness is a wonderful perk that is associated with your website’s rankings in the search engines.

This is beneficial because people are more likely to trust a brand that appears in the top positions of the results list as opposed to those towards the bottom.

High Conversion Rate Traffic is Generated

SEO involves intensive research and a highly targeted process, down to the final detail. With a keyword analysis, SEO can determine the scope of the consumer population and a market that is searching for the keywords that are relevant to your business.

When the plan is well identified, your company will be able to adequately address the issues, concerns, and needs of your targeted audience.

This allows for the building of trust as well as the establishment of a reputable company profile.

Consumers Use Smartphones More than Desktops

Every year the amount of traffic delivered to mobile devices (smartphones, tablets, etc.) is anticipated to surpass that which is delivered to desktop computers.

There are some local SEO techniques that are effective for small businesses to get in the faces of clients in their locality.

Works with Social Media

Social media and SEO have a bi-directional relationship. The popularity of social media platforms is ideal for SEO, while SEO increases its visibility.

A high-ranking website will also rank high in the search result with exposure from their social media platforms.

Competitors are Already Implementing SEO

Ignoring SEO simply means that you are allowing your competition to have the upper leg in your industry. Especially in today’s climate. Organic SEO is more imperative than it has ever been and your competitors understand this.

Your small business absolutely NEEDS a plausible SEO strategy if you want online marketing success.

Outranking Bigger Businesses

It is becoming ever more common for smaller businesses to outrank their larger counterparts, especially with proper search engine optimization implementation.

Know Your Ranking

With the Google Search Console (formerly known as Google Webmaster), you can determine where your site ranks for different relevant keywords. Inside of the Google Search Console, click on “Traffic.” From there, go to “Search Queries”, the results would be listed there.

Other tools that will provide you valuable SEO insights include SEMrush, Ahrefs, Moz pro, Traffic Travis, etc.

Conclusion

Search engine optimization for small businesses is crucial to their long-term success. The research and implementation involved may seem intimidating, but we look forward to assisting you with this.